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Check out Ava's latest Helpful Hint!

Ava Himmel


With over 15 years working in casting (both in LA & Toronto) and over 10 years as a Commercial Session Director, Ava has built up a lifetime supply of contacts and experiences in the world of Commercials.

She has been part of THOUSANDS of auditions and callbacks and has pretty much seen it all. Ava knows what separates an “Auditioner” from a “Booker” and how to help you establish an exciting and lucrative career as a Commercial Actor.

Ava has been teaching a monthly Commercial Auditioning Workshop for the SAG-Conservatory since 2017 and appears as an Industry Speaker at classes and panels in Los Angeles. She taught her own highly praised, comprehensive 6-week Commercial Booking Class at Southpaw Studios until the beginning of 2020.

Now with Covid, the casting world is discovering a whole new approach to commercial auditions. Ava has been involved in the new casting landscape throughout the pandemic and has revamped her coaching to incorporate the new challenges Actors are facing. 

For more information about being coached by Ava check out the Commercial Club. She does private on-demand coaching for members and, twice a month, teaches a Drop-in Gym to help actors keep their muscles loose!

Commercial Club

Check out a few podcasts Ava was invited to collaborate on. We walk you through the entire commercial audition process with tips that can only come from pros who do this every day. Enjoy!

The Moving Spotlight

The #1 Actor, Artist, Creator Podcast available. With John Ruby & Corbin Coyle

The Storytellers Conservatory

Commercial Acting & Auditioning MasterClass with top LA Commercial Casting Session Directors

Part I

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Part II

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